Notes on web design, local SEO, and winning your market.
Practical notes on web design, local SEO, and turning Google visitors into booked jobs for HVAC, roofing, and local service businesses.
Conversion-Focused Web Design: Why Most Local Business Sites Don't Convert
Most local service websites look fine but fail to turn visitors into leads. Here's how conversion-focused web design fixes the leaks and turns your site into a booking engine.
Branding for Local Service Businesses: How to Look Like the Market Leader
Why most contractors, HVAC companies, and roofers look identical online — and how a disciplined brand identity helps you charge more and win better clients.
How to Get Claude to Sell for Your Service Business
What Claude needs to sell for you, why local schema and machine-readable identity matter, and why the setup is not a DIY project.
Epoxy Flooring SEO: How to Rank in Your Local Market
Keyword targeting, service-area pages, Google Business Profile and photo proof for coating contractors.
How to Get Your Business Recommended by ChatGPT
Make your business machine-readable so AI assistants name you when someone asks who to hire.
What Should a Local Service Business Website Cost?
The four realistic pricing tiers, what drives cost, and where the money usually gets wasted.
Google Business Profile Optimization for HVAC & Roofing: The 2026 Checklist
A practical checklist to optimize your Google Business Profile so you rank in the map pack and get more calls.
Why Your HVAC Company Isn't Showing Up on Google (6 Fixes)
Six practical fixes to rank higher, get seen, and turn Google searches into booked estimates.
What Is a Fractional CTO? A Practical Guide for Modern Businesses
A senior technology leader you hire part-time to set strategy, ship systems, and modernize operations.