Lead Generation Package

The Growth Package for HVAC & roofing contractors.

Everything you need to turn Google searches into booked estimates: a fast, premium website, local SEO foundation, conversion copy, and ongoing optimization — for one setup fee and a monthly retainer.

Setup
$997
Monthly
$97
Contract
None
What's Included

Eight systems. One package. Built to generate leads.

Every item below is included in the Growth Package because each one directly impacts how many homeowners find you, trust you, and call you.

01

Premium custom website (up to 7 pages)

A bespoke, editorial site built from scratch for your brand — not a template. Every page is designed to look trustworthy, professional, and worth a higher ticket.

Why this helps

Homeowners judge contractors in seconds. A premium site signals quality, which justifies premium pricing and filters out price shoppers.

02

Lightning-fast performance

Sub-second loads, perfect mobile scores, and clean code that Google can crawl easily. We optimize Core Web Vitals before launch and keep them there.

Why this helps

Speed is a confirmed Google ranking factor. A fast site ranks higher, keeps visitors longer, and converts more estimates.

03

Local SEO foundation

Keyword-optimized service pages, location targeting, schema markup, meta data, and technical SEO setup so you show up when homeowners search.

Why this helps

Most contractors have weak on-page SEO. A proper foundation lets you outrank competitors who rely on generic website builders.

04

Google Business Profile optimization

We align your website, categories, services, and posts with your GBP so Google understands exactly what you do and where you do it.

Why this helps

GBP is the #1 driver of map-pack calls for local service businesses. Better alignment = more 'near me' visibility.

05

Conversion copywriting

Headlines, service descriptions, and call-to-action language written to move a homeowner from 'just looking' to 'call now.'

Why this helps

Traffic without persuasion is wasted. Clear, benefit-driven copy is what turns a visitor into a lead.

06

Quote forms & call tracking setup

Strategic quote request forms, click-to-call buttons, and tracking so you know which pages and channels are producing leads.

Why this helps

You can't optimize what you don't measure. Tracking shows ROI and tells us where to improve month over month.

07

Ongoing hosting, maintenance & updates

Hosting, security, plugin/theme updates, and small content changes handled for you. Your site stays fast, secure, and current.

Why this helps

A neglected site slowly degrades in speed and rankings. Monthly care protects the investment and keeps conversions climbing.

08

Monthly performance review

A concise report each month covering rankings, traffic, form fills, and calls — plus one clear recommendation to push results further.

Why this helps

Accountability. You see exactly what the package is doing and where we're focusing next.

At a Glance

Everything in the Growth Package, checked.

No hidden tiers. No surprise add-ons. These are the systems we deploy on every Growth account.

Premium custom website (up to 7 pages)
Lightning-fast performance
Local SEO foundation
Google Business Profile optimization
Conversion copywriting
Quote forms & call tracking
Hosting, maintenance & updates
Monthly performance review
Timeline

From signed agreement to live site in about 30 days.

Most Growth Package sites launch within four weeks. Complex approvals or extra pages can add a little time, but we keep the process transparent.

Week 1

Discovery & Setup

We audit your market, review your current site, connect hosting, and map the page structure.

Weeks 2–3

Design & Copy

Custom design and conversion copy come together for your review and feedback.

Weeks 3–4

Build & Optimize

We code the site, integrate forms and tracking, and run performance and SEO checks.

Week 4

Launch

Domain connected, site goes live, and we submit the sitemap to Google.

Month 2+

Optimize & Report

Monthly care, content refinements, and a concise performance report every 30 days.

Realistic Results

What you can actually expect in inbound leads.

These numbers are based on realistic outcomes for a single-location HVAC or roofing company in a mid-size market after the site and local SEO foundation are live.

HVAC Contractor

12–30 qualified leads/month

Seasonality matters: expect the lower end in shoulder months and the higher end during peak summer and winter. A well-optimized site + GBP combo typically produces a mix of form fills and calls from homeowners searching "AC repair near me" or "furnace replacement [city]."

Typical lead mix
Phone calls
60–70%
Form fills
20–30%
GBP direct
10–15%
Close rate
25–40%
Roofing Contractor

8–20 qualified leads/month

Roofing leads are higher-ticket but lower-volume. A single roof replacement can cover months of investment. Expect more activity after storms, hail events, and in spring/fall. The site targets both emergency repair and full replacement intent.

Typical lead mix
Phone calls
55–65%
Form fills
25–35%
GBP direct
10–15%
Close rate
20–35%

Important: These are realistic ranges, not guarantees. Actual results depend on your market size, competition, review count, seasonality, and how quickly recommendations are implemented. Most clients see measurable improvement within 60–90 days.

Compare Engagements

Three ways to work with SVRN.

Growth is our most popular package for HVAC and roofing contractors who want a site that actually produces leads, not just looks good.

Professional online presence

Launch

$250setup
+ $29/ month
  • Up to 3 pages
  • Mobile optimization
  • Semi-custom copy
  • Hosting & security
Lead generation websiteMost chosen

Growth

$997setup
+ $97/ month
  • Up to 7 pages
  • Performance optimization
  • Local SEO foundation
  • Conversion copywriting
  • Quote forms & tracking
  • Monthly maintenance
Scale operations & presence

Authority

$2,499setup
+ $99/ month
  • Up to 20 pages
  • Advanced SEO & copy
  • Multi-location support
  • Quarterly reviews
  • Priority support

30-day launch

Most Growth sites go live within four weeks.

No long-term contract

Month-to-month after setup. Cancel anytime.

Performance guaranteed

We optimize for speed before launch and maintain it.

Secure hosting

SSL, updates, and backups included every month.

FAQ

Questions contractors ask before starting.

Most clients see improved rankings and early leads within 60–90 days. SEO compounds over time, so months 3–6 typically outperform months 1–2.

No. The Growth Package is month-to-month after setup. You can cancel anytime. We keep clients because the package works, not because they're locked in.

We can rebuild it on our performance stack or, in some cases, optimize what you have. Most clients choose a full rebuild because the speed and conversion gains are much larger.

While we specialize in HVAC and roofing, the Growth Package works for any local service business that relies on inbound calls and form fills.

Yes, Google Ads management is available as an add-on. We recommend it for contractors who want faster lead volume while organic rankings build.

Start Today

Ready to turn Google into your best salesperson?

Book a free discovery call. We'll review your current site, explain exactly what's missing, and map out a realistic lead-generation plan for your business.